Mansinthe triggers an international boom
ABSINTHE.DE with Marilyn Manson’s Absinthe in the overtaking lane
The traditional herbal liqueur of absinthe is currently celebrating a huge renaissance. The international demand for the official Marilyn Manson absinthe, “Mansinthe”, has surprised even Markus Lion from ABSINTHE.DE. He developed the liqueur together with the American shock rocker and a well-known specialist Swiss distillery.
Teningen, 20th August 2007. Absinthe was invented at the end of the 18th century, in Val-de-Travers in the Swiss province of Jura. It is traditionally made of vermouth, aniseed, fennel and a range of other herbs. In the mid 19th century, absinthe was the drink of Bohemia. Artists such as Ernest Hemingway, Edgar Allan Poe, Oscar Wilde, Charles Baudelaire, Paul Gauguin, Henri de Toulouse-Lautrec and Vincent van Gogh regarded “the green fairy” as a source of inspiration. The same is true for Marilyn Manson, who has been known as an absinthe lover for many years. In July 2007, together with Markus Lion from ABSINTHE.DE and multiple award-winning Swiss speciality distillery Matter-Luginbühl AG, he launched his own absinthe, which is called “Mansinthe”.
Manson intensely involved in the development “Two years after the initial idea to do develop an absinthe together with Marilyn Manson, it was finished”, Markus Lion looks back. “Manson was intensely involved in the development, constantly tasting the samples, giving his opinion and providing suggestions for changes. When he was completely satisfied with a prototype, the final implementation was swift.” The artist, whose real name is Brian Hugh Warner, presented his “Mansinthe” at the private viewing of his exhibition in Galerie Schenk in Cologne, on 27th June 2007. There, a limited special edition of Mansinthe was sold at prices of between 300 Euro and 500 Euro – all numbered and with a special label of a watercolour by Marilyn Manson. Just like prototype 35 (a previous version), this collectors’ piece quickly sold out.
In order to deliver orders from Germany, Australia, England, Italy, France, Austria, Spain and the Netherlands on time, the Matter-Luginbühl family business has expanded its capacity. “We had to interrupt our summer holidays – we have never known such a huge run on one drink”, reported Nicole and Oliver Matter. Even the initiator, Markus Lion from ABSINTHE.DE in Teningen, who is looking after international sales, was surprised by the demand. “Various factors are responsible: as an artist, Manson likes to be connected with absinthe and, at the same time, products developed Matter-Luginbühl and myself are highly acclaimed internationally.
Natural absinthe with no artificial colourings Matter-Luginbühl distillery specialises in the production of absinthe in accordance with 19th century recipes: in its class, Absinthe Duplais Verte was awarded the title of liqueur of the year in Switzerland and it won the gold medal and best in class rating at the oldest and most prestigious competition – IWSC in London.
Mansinthe is a natural absinthe, distilled from vermouth, aniseed, fennel and other fine herbs. Naturally, pre-sweetening is avoided and artificial colourings are out of the question for reasons of quality. Oliver Matter characterises Mansinthe as a classic absinthe that absinthe lovers can appreciate, but which primarily appeals to novices.
Since 16th July, production of the green herbal liqueur to Manson’s specifications has been running in Switzerland at full speed.
In many places, the drink is still associated with a dubious reputation, as absinthe was long considered to be a hallucinogenic drug because of its thujone content. Modern studies have definitively disproved this suspicion. In the EU, absinthe has been available legally again since 1998 and its sale and production has been re-allowed in Switzerland since 2005.
Markus Lion from ABSINTHE.DE in Teningen – between Schwarzwald and Kaiserstuhl – is confident that there will be a big run on Mansinthe. German specialist dealers are selling Mansinthe (0,7l – 66.6% vol.) at 29 Euros per bottle. However, Mansinthe can also be ordered online at www.absinthe.de.
This high-percentage absinthe is incidentally always diluted with water; depending on personal taste, in a ratio of between 1:1 and 1:5. High quality absinthes such as Mansinthe require no additional sweetening.
Markus Lion e.K.
Münstertäler Strasse 12
Tel.: +49 (0)7634 5948960